Digital Strategy & Integrated Campaigns: Develop and execute digital marketing strategies, digital-first campaigns, and amplification plans aligned with brand and business objectives across consumer touchpoints.
Website, SEO & Digital Discoverability: Own website performance, user journeys, traffic and conversion optimisation while driving SEO, GEO and AEO to strengthen visibility across search engines and AI-powered platforms.
Performance Marketing & Lead Generation: Drive high-quality digital leads through performance campaigns, optimise CPQL, ROI and conversion rates, and build integrated lead-management systems connecting digital sources with CRM and internal platforms.
Social Media, Sponsorships & Collaborations: Lead social media strategy and content calendars, identify digital sponsorships, influencers, creators and platform partnerships, and develop activations that maximise engagement and brand impact.
Agency, Technology & Performance Management: Manage digital agencies and partners across creative, social, media, performance and SEO; oversee briefs, budgets, KPIs, reporting, technology integration and continuous optimisation.
